When I started my real estate career in Aspen in 2005, a print ad for another broker caught my eye. This was an unusual image for our laid-back ski town as it showed the broker on a snowy winter day, dressed not in his ski gear but dressed in crisp business attire, briefcase in hand, going down the stairs to the gondola square, moving away and into the city.
It was an effective and memorable post that basically said, “I’m busy working for you on a powder day, kicking my competitors’ asses, while you’re out there taking facial photos.” As a new broker and knowing that this agent had built a successful business, I wondered if maybe I should give up on leads and adopt a similar work ethic if I wanted to excel in the new profession I have chosen. I certainly haven’t given up skiing, but I’ve learned that there are times when you need to come down the hill sooner than you’d like to show a house, write an offer, or put out a fire.
I’m not complaining at all, but I think it’s fair to say that after 18 months a lot of us, and not just in the brokerage community, are running on empty these days and looking to resume. our collective breath. This has been “the game” for many during this pandemic, and it could be said that we are staying at an unsustainable pace. In some cases, our physical and mental health is at stake; just think of our teachers and health care providers.
But it’s no secret that “there are still miles to go before you sleep”. In the real estate world, more than $ 100 million was put on hold last week over a seven-day period between Carbondale and Aspen. This despite a record stock. At this rate, we would sell over $ 5 billion worth of properties in a year. The actual number is of course lower but still impressive as we are heading towards a total sales volume of $ 2 billion for 2021. So far there is no “off season” on the site for those. Of the industry.
When I was in the news business, I had a news director yelling at the night shift as he walked out the door each evening, “New news, folks!” New information! ”It meant going out, discovering something new, finding a new angle and not repeating yourself for fear of losing the attention of your viewers and readers who could easily change channels or use your rag as kindling. Not being original or relevant is the fear of every writer, presenter, and creative.
To be honest, lately I’ve felt like I’m repeating myself and being trapped in a loop. I have always tried to make my monthly missives more than market measures. The goal has been to connect the often-observed obsession with real estate sales to something more substantial and personal, if not intimate. So if you’ll allow me a personal point of privilege, I’ll try to provide some fresh material and say something connective that might be relative.
Recently there are days where I’m on the warpath, checking the to-do list, going around obstacles, and hitting anything that bothers me or wastes my time. And then there are the times when I’m distracted; by the news, by a bad driver, a difficult customer, a bad cell service or some other pseudo-libertarian who wants to complain about masks, and preach freedom and the constitution. Anyway, it’s exhausting and I wonder why my fault these days is going down that staircase away from the mountain instead of running towards it. And then I remember.
The magic of where we live and why buyers locked in $ 100 million worth of real estate in one week is what we must all strive to preserve. We share a common bond because we are all a bunch of escapees, refugees, pioneers, risk takers and trendsetters. We are not afraid to be different.
We talked about conservation and climate long before it was a national conversation. We understand responsible growth, land management, sustainability and peaceful coexistence. We celebrate the mind, body, spirit. We protect our children and cherish our health. At the end of the day, we can disagree on just about anything and still get together around a homemade IPA or share a laugh and a puff around the campfire.
As the fires of change continue to burn and the growing pains are here to stay, I think it’s important to remember who we are and what we can do. Our city, our valley and our state have long been ahead and will continue to be. Now everyone wants a piece. The trick is to make sure we stay the course, protect what we’ve created, and don’t take it for granted.
Scott Bayens (GRI, ABR, CNE) is a real estate agent at Aspen Snowmass Sotheby’s International Realty. Learn more about him at http://www.aspendreamhome.com.